CAMPAIGN
Feb / 2021
Pause Bonheur

Pause Bonheur

  CAMPAIGN

This is the tale of a breathtaking dream.
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The Pause Bonheur tale reconnects us with nature, redefining beauty with a playful twist.
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It’s a place where soothing sunbeams illuminate the land, revealing a new side to the place we call home.
The children discover the joy of simplicity in each day: the delicate perfume of a flower in bloom,
deciphering shapes from slow-moving clouds or the sweet birdsong that floats on the breeze.
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The energy of spending time with loved ones colours their sense of belonging and purpose in the world. 
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Nature's color palette weave together an evocative Mediterranean landscape across the collection.
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Organic cottons, muslins and linen continue to feature heavily across the designs, favouring choices
that are better for the planet and better for children. It’s a concept with a sustainable soul,
savouring the beauty of slow-fashion season after season and encouraging others to do the same.
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This story sees the brand return to its origins as it champions craftsmanship, artistic influences and exceptional materials.