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A new era is about to begin. Hot off the press, the 2020 "We Have A Dream" tale campaign focuses on the power of a new generation:
The MIPOUNET children. They lead and shape the future as they speak about their dreams of a better world.
Their verdict? It’s all about conscious, slow fashion. MIPOUNET is a sophisticated whirlwind of pure energy, bringing together urban Prêt-à-Porter with a sustainably
Think high quality fabrics and artistic influences routed in the present day.
Personal styling becomes child’s play, giving them the tools to experiment and reinvent their own
trends. The limited edition collections become tangible stories, just like an emotive tale, encouraging little ones to dress up and explore new dreamy sides to their
The limited edition collections become tangible stories, just like an emotive tale, encouraging little ones to dress up and explore new dreamy sides to their personalities.
Each tale has been created for dreamers, with hallmark elements that lend themselves to experimentation.
A dreamy muted colour palette explores mustard yellow, nudes, marine blue, bordeaux and cream across vichy and checked patterns, forming a unique capsule wardrobe.
They hone in on the little details, playing with oversized shirt collars and artisan-style jumpers.
Meanwhile, organic cottons are present throughout the range, allowing the skin to breathe. It’s about mixing flowing frills with striking silhouettes, working in a modern and fresh way.
Textures play their part in the collection too, making their own unexpected headlines.
Soft velvets and taffeta fabrics create moving ‘sculptures’ as they play with volumes and forms.
Boxy jackets and minimal shirts pay tribute to the rich creative process behind the brand, giving a nod to traditional sartorial rules, before ceremoniously breaking them.
Each tale makes a statement, and this one features the striking teddy coats, hugging the body with the softest fleece.
Designed to be interchangeable with their existing wardrobe, this collection is testament to the power of the children’s own creativity.